Apple CEO Tim Cook gave some information about the work with iPhone paint maker Seiko Advance during his trip to Japan this month.
In a recent statement, Seiko Advance explained how to collaborate with Apple and how the colors are produced.
During a trip in early December, Tim Cook met with Seiko Advance, a manufacturer of paints for iPhone phones. Seiko Advance, one of the interesting stops of the trip, plays an important role in the colors of the company’s new products.
Touching on the color of the new iPhones during the trip, Tim Cook said that the use of ‘Midnight-Green ve and the eye-catching iPhone 11 Pro colors were the result of Seiko Advance’s mastery.
Small details caught Apple’s attention:
Seiko Advance recently gave Nikkei detailed information on how Tim Cook and Apple work with them. Yukikoori Kae, sales manager at Seiko Advance, said in a statement to the newspaper: “Tim Cook showed us how to respond to all high-tech companies. No matter how small a company you are, Apple will be your customer if you have outstanding technology. ”
Seiko Advance won with environmentalism:
Yukinori Kaaba; In 2011, Apple asked the paint manufacturers to meet with the company was the authorized name. E Visiting Apple was a very different event. At that time, we thought we could not meet Apple’s high standards. ” According to the sales manager, Apple has asked hundreds of candidate companies to meet different quality criteria. After four years of work, Seiko Advance was finally chosen by Apple for its black iPhone color.
One of the details Apple paid attention to was the environmental impact of the products. Seiko Advance is the company that produces Apple’s Midnight Green iPhone in a more environmentally friendly and lively way than the normally polluting green paint. The company is currently producing 4 different colors for the iPhone 11 Pro and iPhone 11 Pro Max.